Client: Accenture

Event: SmartCity

Location: Various

We were challenged by the creative brains at Droga5 Dublin to create an entertaining arcade-style driving game and deliver it on time to Barcelona for the  Smart City Expo World Congress. And of course, we immediately agreed! Working within a tight timeline, we completed the project from concept to prototype to finished product within 4 weeks. We designed the arcade game by combining a box steel skeleton cladded with birch plywood panels. These panels were decorated with Droga5 branding. A Logitech steering wheel controls a 50 inch 4K TV to give the user an immersive and realistic driving experience.