Client: Archetype

Event: Aches Pop-up

Location: Guinness Storehouse Dublin

Ireland's number one visitor experience, the Guinness Storehouse in Dublin, recently launched Canvas D8, a cultural experience curated by world-renowned Dublin based artist Aches and offering a platform for culture to thrive in the heart of Dublin. We were challenged with creating a pop-up shop within the Storehouse to sell exclusive Aches prints as well as t-shirts printed with the unmistakable Aches CMYK treatment. Working in collaboration with Archetype we achieved a striking installation that shouts for attention within the buzz of the Storehouse. All components of the pop-up were finished in a flawless white vinyl wrap and adorned with the brilliant work of Aches. A portion of proceeds from the pop-up is being donated to local charity SICCDA.