Client: Fuel

Event: Google AI

Location: RDS Dublin

We were tasked with designing and building an exhibition stand for Google AI at the recent TRA24 event in Dublin. The primary challenge we faced was working within a relatively short lead time. Our team embraced the challenge and delivered a striking stand that embodied clean lines and simple shapes, adhering to a pared-back aesthetic with a minimal color palette. Google, like many major brands, has a prescriptive approach to design briefs, which fortunately aligns well with our own preferred aesthetic. Despite the tight timeline, we managed to incorporate some of our own current fave elements such as Gridwall, birch plywood, and potted plants into the stand design, creating a space that was both functional and visually appealing.