Client: WineLab

Event: Catex

Location: RDS

We were asked to create an exhibition stand for WINELAB at CATEX, Ireland’s largest foodservice and hospitality exhibition. The purpose of the stand was to promote WINELAB’s wine on tap and cocktails on tap services. Using a mix of printed stretch fabric wall panels, birch plywood, raw steel, and real & artificial potted plants we created a sampling bar with a clean, pared-back aesthetic. Our main aims were to create a visually relaxing area within the noise and bustle of the exhibition hall and to ensure that the key messages around wine and cocktails on tap were immediately clear to visitors.